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Web Survey Bibliography

Title Comparing river respondents to panelists
Source Quirk's Marketing Research Review, July 2008, pp. 54
Year 2008
Access date 01.09.2010
Abstract

The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.

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Quirk's Marketing Research Review (abstract) / (full text)

Year of publication2008
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (28)